Food supplements and sensory appeal: standing out in a competitive market

Food supplements and sensory appeal are now key concerns for consumers. With the growing popularity of food supplements and ever-increasing competition, it is becoming crucial to stand out from the crowd. Today, beyond effectiveness, consumers are looking for products that are pleasant to consume. By combining pleasure and wellbeing, brands can meet increasingly demanding expectations while building loyalty among an ever more informed customer base. To this end, Laboratoire PYC is promoting ever-increasing sensory appeal in its product lines.

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Food supplements and sensory appeal: a lever for attracting and retaining customers

Demanding and informed consumers

Today’s food supplement consumers are highly informed and have increasingly high expectations. They are looking for products that meet their health needs, but also offer them an enjoyable experience. The organoleptic aspect plays a crucial role in the purchasing decision. If a sensory experience does not meet expectations, the product may quickly be abandoned in favor of more satisfying alternatives.

The search for a multisensory experience

Consumers no longer compromise when it comes to their food supplements. They expect a truly multisensory experience, combining effectiveness and pleasure, sometimes with a particular focus on aesthetics. Taste, texture, colors, format, smells, and even packaging must all work together to create an engaging consumption ritual

Sensory appeal as a tool for differentiation

In an ultra-competitive market, sensory appeal is becoming an essential signature for a brand or product. By focusing on bold flavor profiles and distinctive textures, brands can stand out and anchor their identities in a dimension of wellbeing. By going beyond the simple concept of health, brands that manage to combine effectiveness and pleasure win consumer loyalty and establish themselves as benchmarks in the nutraceutical world.

Food supplements and sensory appeal: combining pleasure and effectiveness

Distinctive flavor profiles

Taste is an essential criterion for consumers, with 59% of them considering it a determining factor in their purchasing decisions [2]. At the same time, there is a general perception that healthier products, those considered good for your health, often lack flavor [2]. This is why products that manage to break this preconception by offering pleasant and bold flavors are attracting growing interest.

While classic flavors such as lemon or red berries remain popular with consumers, more original profiles, revisiting traditional flavors such as lemonade, for example, are gaining in appeal [3]. These innovative flavors appeal to consumers looking for new taste sensations and bring a touch of freshness to the already available products. These avenues remain examples to be explored in order to stimulate product innovation.

Texture as a vector of sensory appeal

Product texture plays a central role in the overall consumer experience. Just like flavors, the sensation provided by a product can transform its appeal.

Varied and innovative formats

Formats should not be overlooked when it comes to sensory appeal. By offering a variety of formats , brands can cater to consumers’ diverse preferences: capsules for convenience, powders for greater customization, sticks for a fun and portable experience. This variety makes it possible to reach a wider target audience and offer a sensory experience tailored to each individual. Once again, sensory appeal is becoming a powerful commercial lever, enabling brands to reach new consumer segments.

Laboratoire PYC: expertise in food supplements and sensory appeal

Innovating in the market through expertise and sensory appeal

Each product developed thus benefits from a unique aromatic signature, allowing brands to stand out in a rapidly evolving market.

Laboratoire PYC is part of the SOLINA group and draws on the group’s strong expertise in flavoring to source and combine aromatic notes. Thanks to this close collaboration, Laboratoire PYC refines its innovations and remains constantly on the lookout for the latest market trends. This dynamic has given rise to products that combine food supplements, functional foods, and sensory appeal, with a focus on fun formats and attractive flavors.

This technical and creative expertise enables Laboratoire PYC to offer tailor-made formulas that are perfectly adapted to consumer expectations and market requirements. They offer a unique experience while meeting specific health and wellness needs.

Constant innovation

At the same time, Laboratoire PYC is constantly innovating, adapting to the fast pace of the nutraceutical market. Recent work on aromas has resulted in blends of natural fruit and flower flavors. Delicate and harmonious combinations have been created: apple-hibiscus, grapefruit-jasmine, blackcurrant-hibiscus, strawberry-elderflower and, most recently, lavender. These creations offer unique and authentic sensory profiles, illustrating Laboratoire PYC’s ability to combine naturalness and creativity to meet the evolving expectations of consumers.

Multisensory protein products

In addition to food supplements, protein products are also being revamped with a focus on sensory appeal.  Combining innovation and sensory appeal: this is the successful challenge taken up by Laboratoire PYC’s new line of protein products. This line focuses on the senses, offering gourmet flavors and varied textures depending on how they are prepared. Using the same powder, consumers can choose to create several different products: milkshakes or creams, sparkling drinks or slushies, by adjusting the amount of liquid added. The fun aspect completes the experience, combined with the practicality of the powder format, which is easy to transport. Laboratoire PYC offers an innovative and tasty way to incorporate protein into your daily life, combining pleasure and variety without compromise. To learn more about this protein offering, check out the dedicated article.

Develop your next innovation today and contact our expert team to stand out with the sensory appeal of your product formulations.

SOURCES :

• [1] Euromonitor, Hydratation : The Gateway to Wellness, 2023
• [2] FMCG Gurus, Unlocking Natural Resilience : The Rise of Adaptogens in Wellness, 2025
• [3] SPINS, Food for thought : The Diversification of Hydration, 2024